999 Nudes Campaign
To launch Aer Lingus at Gatwick, we launched a ‘£9.99 – no hidden extras’ campaign and recruited 999 members of the public via social media to walk through the streets of London… naked.
Aer Lingus reported back the highest number of hits to their Gatwick website ever and reported record sales taking its flight capacity for the following three months up to an average of 90%.